Switchy – retargeting url shortener

Switchy is a url shortener that is designed for use in remarketing campaigns.

There are quite a few url shorteners around so the introduction of another, in itself, does not get me that excited. However, this is more than just a url shortener, having as it does, quite sophisticated link tracking capabilities which make it ideal for use with remaketing campaigns. You can use Switchy to shorten, customise & track your links in social media posts, ads, blogs posts, emails and elsewhere, all of which makes it well worth consideration.

With Switchy you can capture & retarget everyone who clicks on your links and improve conversion rates dramatically.

Use Switchy to customise your social media links

With Switchy in your marketing toolbox you can quickly customise (in just two clicks) the appearance of your shared posts on social networks. Just edit the title, the description and the picture to make your links shine again and boost your CTR as a resul!

Now you can have short links with retargeting Pixels in your social media posts and be able to track, capture & retarget everyone who clicks on your links through Facebook, Instagram, Twitter, LinkedIn, Google Ads, Quora, Pinterest – Supercharge your ads and improve your marketing return on investment.

Now you can get in-depth analytics reports about your links in real-time

Once your retergeting links are up and running you can keep track of them easily using Switchy. Now you can see real-time data about your links directly in your analytics dashboard. Switchy provides you with clear and detailed metrics including clicks numbers, referrers, audience sources and so on. You can also run AB Testing, smart ads and much more efficient campaigns!

With Switchy you can be sure of GDPR & CCPA Compliance for your links and campaigns

All you need to do is integrate a privacy opt-in pop-up to your retargeting links and compliance can be easily achieved. Just add your company name, your website and a redirecting link to your Privacy Policy. Using this method your audience can accept or decline the retargeting pixels as they wish.

Pricing

Paid plans start at $19/month and it is recommended that you give it a try. If all you want is a url shortener then there are other, free, options available but for remarketing purposes, this takes some beating at the price. 

Other similar tools: http://thedigitalmarketingdirectory.com/listing-url-shorteners/

https://switchy.io/