Local SEO and Local PPC together with a prominent position on Google Maps and other local business listings are fast becoming an essential part of any businesses marketing plan.
There’s a lot happening locally – wherever you may be. Local businesses are finding more and more of their customers are using the Internet to find the local services that they are looking for and for local suppliers of the things they want to buy. What’s more, these searches are increasingly taking place on mobile devices such as tablets and smartphones which can, in some cases, cut out the need to visit a website by providing a “click to call” option.
From take-away restaurants to dentists, tyre stores to electricians, most local businesses will need to get their online strategy in place if they are to compete effectively.