Amplifr is a social media management platform aimed at in-house social media managers or small marketing agencies.

Now you could be forgiven for thinking that there is no shortage of social media management platforms out there right now, including the well-known ones like Hootsuite and Buffer, both of which are available at very reasonable cost. However, there is always room for improvement and here at the Digital Marketing Directory it is our job to look at all comers to the market and evaluate what they have to offer, and guess what? When I took a look at Amplifr I was pleasantly surprised – they’ve managed to bring quite a lot to the party and are currently offering it at a very attractive price.

So what does Amplifr offer – let’s take a look.

In a nutshell, the stated objective is as follows “Collaborate, schedule, and analyse all of your social accounts with one tool” Hallelujah to that, who wants to have to switch between tools in order to manage their Social Media, not me.

The three main areas of social media management are:  post scheduling, social media analytics, and, for those with a team, collaboration.

Here’s what the good people at Amplifr are offering in each of these areas.

Amplifr Social Media Scheduling

Automated scheduling of posts to social media is certainly not new and you kind of expect it to be there in any management tool that you might consider using. Well, it is there and it seems to do a great job. What stands out however is the the Machine Learning (ML) based best posting time prediction option which can ensure that your social media posts get optimal engagement and convert at a higher rate than you would be able to get with random posting. There is a useful post preview facility as well.

Amplifr Social Media Analytics

Now you can see your stats for all your social media platforms in one place – your Amplifr Analytics dashboard. See at a glance which posts are working, and where plus it can also track events such as newsletter signups, purchases or other activity that takes place on your website!

Amplifr Collaboration.

Streamline your content management and workflow across your team members, all of whom would have access to relevant data, social media projects, clients data and, of course, your social media accounts. All of your collaborators can plan and schedule content and and analyse the resulting metrics with each member’s access being under your admin control.

Who would benefit most from Amplifr – how does it compare to other Social Media Management tools.

I think it is fairly clear that this tool is probably best suited to digital marketing agencies who run social media accounts on behalf of their clients. It comes with a wider range of in-depth analytics than you might get with lower cost alternatives and represents a reasonal cost level for this kind of functionality.

There is also a iOS app available so you can manage on the move.

There’s just one thing I can’t tell you right now, and that is how to pronouce the name Amplifr – suggestions on a postcard please.

Pricewise – I got access to Amplifr with an Appsumo deal for lifetime access at $49 which is a bargain by anyone’s standards but that deal will probably go away soon. Regular pricing is not really clear at this stage but they do quote a starting rate of $5 per social account, per month. In any case, there’s a free 14 day trial so I would certainly encourage you to take a look for free before you make up your mind.