SOCIAL MEDIA MARKETING
For many of us, Social Media plays an important part in our lives, keeping us in touch with friends and associates.
Well, now it also plays an important part in your website’s life as well since Google now considers a strong social media profile to be a powerful ranking signal when deciding where to place your website in the search results pages.
Social Media Marketing has come of age and is now playing a vital part in the overall Digital Marketing Strategy of many savvy businesses.
So how can today’s businesses use Social Media Marketing in order to achieve the required level of social engagement?
It’s tricky and can be time consuming but fortunately there are lots of products and services out there to help you – here’s our guide to what’s available:
Dive Into Social Media To Augment Your Keyword Research
Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of...
How to Go Deeper With Keyword Research: Go-to Tools & Techniques
See which organic keywords actually drive conversions Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights. Try For Free→ What do real customers search for? It seems...
Poweradspy – Improve Your Facebook Ads Campaigns
PowerAdSpy Can Help to Significanty Improve Your Facebook Advertising Campaigns. Pay Per Click ads are a cost to any business that uses them and it isn't always possible to be sure that the money you spend on driving traffic to your website from these ads is money...
Awario – Usable, real-time social insights.
Non-Stop Social Media Monitoring with Awario. Awario monitors every corner of the Web for mentions of your keywords or brand in real time, ensuring you are the first to know about the conversations that can impact your business. This enables you to react to these...
Textau – Social Media Marketing Automation
Textau provides growth automation to scale your business faster You can use Textau to Generate new leads, contant them quickly and effortlessly, and improve you knowledge of your users. All the tools you need in one single place. Automate your lead generation funnel...
Vaizle – Social Media Management & Analytics
Vaizle - Social Media Analytics & Competitor Monitoring Vaizle is a Social Media monitoring, analytics and reporting platform that lets you monitor your Social Media performance against that of your competitors. Currently it is restricted to Facebook, Twitter and...
Social Media Influencer Marketing & Analytics With Klear
Klear is a Social Media Marketing & Influencer Location platform that combines comprehensive social media page analytics with an influencer identification service that enables you to search for social media influencers by skills or location, or both. When you...
Social Insider – Facebook Analytics and Marketing
Social Insider is a Facebook analytics platform that addresses a need for Social Media Marketers, and in particular, Facebook Marketers to be able to understand what's happening on their Facebook pages in greater depth. If you are spending time and money on marketing...
Creative Commons License Update
What Is a Creative Commons License? You've probably seen references to Creative Commons Licensing all over the web. Creative Commons is an easy to use, and totally free, system of licensing images, text and audio content online. If you need content that you can use...
Amplifr – Social Media Marketing & Analytics
Amplifr is a social media management platform aimed at in-house social media managers or small marketing agencies. Now you could be forgiven for thinking that there is no shortage of social media management platforms out there right now, including the well-known ones...
Searchmetrics – SEO Tools, Reporting and Analytics
Searchmetrics is a market leader in the provision of top-end SEO tools and resources for digital marketing research and reporting. Searchmetrics data is often used as a reference point or a benchmark for digital marketing research and reports and there is a high level...
Respond by Buffer – Social Media Monitoring & Response Tool
Respond by Buffer is a social media monitoring tool that is designed to facilitate the kind of ultra-responsive support services that social media users expect. Businesses are being encouraged to make social media a part of their overall marketing effort - quite...
Agorapulse – Social Media Marketing & Analytics
Agorapulse is a comprehensive suite of Social Media Marketing tools to help you to run your campaigns on Facebook, Twitter and Instagram. Agorapulse puts all your social media channels on one dashboard. No more logging in and out, over and over again. Easily switch...
Union Metrics – Social Media Intelligence
Union Metrics provides the analytics and research capability every marketing team needs in order to put together an effective social media marketing strategy and inform day-to-day performance and activity on the main social media platforms. With the tools and...
Commun.it Facebook & Twitter Community Manager
Commun.it is a social media management platform designed to enable its users to "drive traffic, increase fan engagement, grow followers & likes and save time on social media." With a subscription to Commun.it you can manage your Facebook, Twitter, Instagram and...
GroupTweet – Twitter Account Sharing Tool
GroupTweet is designed to enable multiple contributors to Tweet from your company, school, team, or group Twitter account. What's more, they can do so from any Twitter app they choose. The benefits of GroupTweet are fairly clear to anyone who has a Twitter account...
AdEspresso Facebook Ads Manager
AdEspresso is an ad management platform for Facebook ads. It is brought to you by the nice people at Hootsuite. If you use Facebook ads as an important part of your marketing efforts then this is a Facebook Ads Manager tool that you will want to consider carefully....
MyCurator Quick and Easy Content Curation
MyCurator Makes it Quick and Easy to Curate Quality Content for Your Site and can save you hours of work every day by automatically finding content you can use. Our Cloud AI module classifies articles based on their relevance to you after [...] Watch this short video...
Sotrender Social Media Analytics & Reporting
Sotrender is a social media reporting and analytics platform that is both powerful and reasonably priced. I was first attracted to Sotrender as a social media management and reporting tool because it appeared to offer in-depth reporting and, the element that is so...
Capzool – Social Media Marketing Post Library
Capzool is a social media content provider which gives you access to a massive library of ready to go social media posts. Speaking as someone who has written many thousands of social media posts in my time I know that finding something to write about, day after day,...
Oktopost – Social Media Management for B2B
Oktopost describes itself as "The B2B Social Media Management Platform." They then go on to claim that they are "One Powerful Platform for Social Media Management." Bold claims indeed so lets take a quick look at whether they are justified. Now I'm not quite sure what...
PageFrog – Publish To Facebook Instant Articles & Google AMP
PageFrog is a WordPress plugin to enable you to publish articles to Facebook Instant Articles and Google Accelerated Mobile Pages (AMPs). PageFrog gives WordPress users convenient access to a valuable new content marketing tool - Facebook Instant Articles. It also...
Bolt Publisher – Facebook Instant Articles Made Easy
When Facebook first made Instant Articles available they were only really accessible to larger organisations with the resources to take advantage of them. It was, for example a prerequisite of joining the scheme that you had at least 50 articles already finished...
Social Report – Social Media Analytics & Reporting
Social Report is a comprehensive Social Media Analytics and Reporting Platform. In fact, Social Report describes itself as "The World’s Most Complete Social Media Management Platform" It may or not be the most complete, it's difficult to say because other platforms...
Shareaholic For Chrome Browser Extension
Shareaholic is a suite of content syndication and social media sharing tools that has proved to be both popular and useful by digital marketers across many different markets. Now, the publishers of Shareaholic have released their Chrome browser extension which gives...
Shareaholic – Content Amplification & Content Marketing
Shareaholic is a Content Amplification platform that gives you the tools required in order to share your content, and other people's too, with an increasingly wide audience. This should be part of most content marketing strategy "must have" toolkits. If your digital...
Crowdbooster – Social Media Marketing & Analytics – Now Defunct
Editor's note: This site now seems to have been closed and the service withdrawn. We are leaving the listing up as an archive piece for reference. Crowdbooster is a social media marketing and analytics platform, supplied on a subscription basis and offers real-time...
ManageFlitter – Twitter Marketing & Management
ManageFlitter is a well established and popular Twitter management platform that could prove invaluable to anyone who has made Twitter an important part of their Digital Marketing Strategy. By combining the already widely available ability to post Tweets automatically...
Tweriod – Twitter Marketing Optimiser
Tweriod is a free application to help you to make sure that your Tweets are seen by as many people as possible - without resorting to paid advertising. Many businesses Tweet away merrily in the belief that someone out there is actually reading their Tweets and...
XOVI – SEO Tools For The Discerning Marketer
XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I've yet seen that does not have a lairy price tag attached. XOVI provide...
Audiense – Social Media Marketing
Audiense is the new name for the social media marketing platform previously known as SocialBro. It is perhaps a little too optimistic to call it a social media marketing platform since it only handles Twitter and Instagram, (mainly Twitter). Audiense lets you analyse...
SEOprofiler – Full-featured SEO Tools & Services
SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website...
Buffer – Social Media Marketing
Buffer is a well established and popular Social Media Marketing platform offering a variety of tools to help you to manage your Social Media marketing strategy more effectively. Social Media Marketing is an important element of most business' Digital Marketing...
Sendible – Social Media Marketing Automation
Sendible is an all-in-one suite of social media reporting and analytical tools coupled with an automated social media post scheduling platform - ideal for businesses that have made social media marketing an important part of their digital marketing strategy. It is...
Simply Measured – Top-End Social Media Analytics
Simply Measured is a fully featured Social Media analytics and reporting platform that is streets ahead of most of the competition. Simply Measured should be seriously considered if Social Media Marketing forms part of your digital marketing strategy. We all suffer...
Zoomph – Social Media Marketing
If Social Media Marketing is part of your Digital Marketing Strategy then you will probably need some help in keeping it all together. Zoomph describe themselves as an "Influencer Marketing Platform" which might take a bit of thinking about before you can fully...
Followerwonk – Twitter Marketing Supertool
Followerwonk is a Twitter analytics and marketing tool from MOZ that is available in a single account form for free - just go to the MOZ site or use the link on the right. There are paid versions available as well, if you want to monitor multiple Twitter accounts and...
Rival IQ – Social Media Marketing
Rival IQ is a comprehensive and extremely useful set of Social Media Marketing tools. I've used it extensively to monitor and develop the Social Media Marketing efforts of several clients and consider it to be one of the best tools I've used at anywhere near its price...
Semrush Review – SEO Supertool
It is no secret that, for SEMrush competitor analysis and rank tracking have always been popular. Other uses include keyword research, backlink management, site auditing, social media management and PPC optimisation. I originally became a paid user of SEMrush because...
TrueSocialMetrics – Social Media Analytics & Management
TrueSocialMetrics is one of a new breed of software services to spring up online in response to the huge growth in Social Media by business users. Truesocialmetrics has helped me to address a particular problem - it's very easy, and indeed great fun, to jump in,...
Hootsuite Social Media Marketing Tool
Anyone who has had to regularly post content to social Media sites will know just how time consuming that can be. Social Media Marketing tools like Hootsuite can save you a lot of time and make the task of marketing your business online a much less-stressful one. What...
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