SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point.

All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website Optimisation, Competitive Analysis etc and, based on my so-far limited experience of using them, they seem to do a perfectly good job for the money.

The SEOprofiler interface is nicely laid out and easy to read. There is a good reporting facility which includes a white label option for customising reports to send to clients but only on the higher level plans, the entry level plan does not have this option.

It was good to see that SEOprofiler have included a basic Social Media Management tool with the other tools. Effective management of Social Media is just as important for visibility online as other more traditional activities like Backlink Management and Website Auditing, both of which are also included in SEOprofiler.

As to pricing, SEOprofiler offers a limited function free account but the entry level “Standard” account will cost you $49/month. Currently there is an offer to try the “Smart” account, (normally $99/month) for 30 days at a cost of $1. This will give you access to the white-label and link disinfection functions which a missing from the standard account.

It was good to see that the Social Media module is included in all plans – this option is missing from so many of their competitor’s offerings at this price level. Since Social Media is fast becoming an integral part of most people’s digital marketing strategy this is good news indeed.

All-in-all, SEOprofiler represents good value and is one that you should definitely include on your shortlist – here’s the link in case you want to give it a try.