Attracting people to your website - and keeping them there - is becoming increasingly difficult.
How do you manage to stand out from the crowd and engage with those who you wish to do business with?
Search engines are becoming increasingly sophisticated in the way that they index and rank web pages according to their content and it is no longer enough to publish a few lines of badly written nonsense in the hope that somebody might come and look, let alone stay for a while and maybe buy something.
Today you have to work a lot harder in providing a worthwhile experience for those who you have identified as your target market. They want content – Text, Articles, Videos, Images, Infographics, Quizzes, Training Courses, lists, and so on and if you don’t provide them they’ll simply go somewhere else. But – even before that becomes a problem, how do you attract people to your website in the first place? The process has been given a name – Content Marketing – but few people really understand what it is and how to do it successfully.
Here’s where you can learn how to do just about everything you need to do in order t run a Content Marketing campaign for your website, here is the Digital Marketing Directory of Content Marketing resources.