Following the latest Penguin update, (Penguin is the Google algorithm that identifies websites that “cheat” by buying in low-quality backlinks), the danger of being penalised for spammy backlinks to your website has diminished, but that doesn’t mean it’s OK to do it again. Majestic are a UK business which provides advanced level backlink data and analysis, here’s their take on the “New Penguin”.
Brace Yourself, the Next Big Link Penalties Are Coming
