RANK TRACKING TOOLS
Rank Tracking Tools – Essential for Effective SEO
Rank Tracking Tools are important for keeping track of where your website shows in the SERPs (Search Engine Results Pages), which is a vital part of the SEO, (Search Engine Optimisation), process and is essential when trying to analyse your website’s visibility compared to that of your competitors.
You probably know whether you are, or are not, on the first page of Google, or Bing, or Yahoo. Most website owners do. What you may not know is that, although you may not be in one of those coveted first page spots, yet, you may be steadily climbing the ranks and, sometime soon, you could make a page one appearance!
Then again, you may be travelling in the opposite direction, plummeting down towards those pages where hardly anyone ever goes, page 2 and beyond!
So, other than physically searching for every possible keyword or phrase yourself and seeing where you are, what can you do to find out? The answer is to use a Rank Tracking Tool, but which one is best for you, and where can you find them?
There are many Rank Tracking Tools out there, some good, some not so good, some free and others requiring payment. Most have a free trial offer and I will point those out as we go along. Here’s the Digital Marketing Directory roundup of what’s available:
WooRank – SEO Tools & Reporting Platform
What is WooRank and what can it do for you?WooRank describes itself as "a super fast, super easy-to-use SEO audit and digital marketing tool" - and it is. Trouble is, it's one of many such tools and, as such, the decision as to which one to use is, for many marketers,...
AccuRanker Rank Tracking Tool
Accuranker - a Rank Tracking Tool with a Sense of Humour. I was first alerted to the Accuranker rank tracking tool by someone posting on a forum about how volatile Google's page rankings had been and how a free tool from Accuranker, called "Google Grump" could help to...
Local Rank Tracking with Brightlocal
Local rank tracking and local SEO in general is a large part of what I do for a living and I was going to write this product introduction in a way that would imply that I had just discovered BrightLocal and had been blown away by it.My "intregity" however, quite...
SERPWoo – Advanced Rank Tracking & SEO
SERPWoo is an in-depth rank tracking tool. Now I know that many people agree with me in thinking there are too many keyword rank tracking tools out there, many of which are simply lookalikes of each other. Occasionally a new one comes along and raises my eyebrow...
SERPs – Keyword Rank Tracking & Other SEO Tools
SERPs, (serps.com) is a USA company offering a range of paid for, and some completely free, tools for keyword rank tracking and keyword research. I realise of course that you are probably aware that there are a great many such tools out there, some free, some not and...
SE Ranking – Affordable SEO Tools Platform
SE Ranking is a full-featured SEO tools platform that is offered at several user levels, and at very reasonable monthly rates. A combination which will make it accessible and affordable for even the smallest SEO operator or agency as well as for in-house use by small...
SerpBook – Keyword Ranking Tool
SerpBook is a full-featured keyword ranking tool that covers rankings on Google, Yahoo and Bing. All country variations are supported for Google but it is not clear whether this is the case for Yahoo and Bing as well. YouTube has recently been added to the search...
SEO Rank Monitor
SEO Rank Monitor is a comprehensive suite of keyword rank monitoring tools and other useful SEO tools that are offered on a monthly subscription basis. Here we have another serious contender for your shortlist of possible rank monitoring or keyword monitoring...
SERPed – All In One SEO Tools Platform
SERPed is one of the most comprehensive SEO & digital Marketing platforms out there with over 40 tools to help with SEO, Backlink Management, Keyword Research and a lot more. As you can see from the screenshot above, the SERPed range of SEO tools covers most of...
Inspyder – SEO Tools
Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment - no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and...
SEOprofiler – Full-featured SEO Tools & Services
SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website...
AgencyAnalytics – Analytics For Digital Marketing Agencies
Agency Analytics is an all-in-one reporting platform specifically designed for Agencies. That doesn't mean it wouldn't be useful for an in-house marketing team but many of its features are geared up for the kind of use that a small agency would have for it. The...
Places Scout – Lead Generation & Local Marketing Supertool
Places Scout is a powerful and versatile suite of tools for Local SEO and Lead Generation. If generating leads or optimising your business for local visibility is part of your Digital Marketing Strategy then Places Scout is well worth taking a closer look. Here's our...
Rankwatch – Rank Tracking
Rankwatch rank tracking tool is produced by Rankwatch, an SEO tool provider along the lines of Raven, SEMrush, MOZ and many others. The Rankwatch platform is a comprehensive one which includes, as well as keyword rank tracking, Competitor Analysis, Site Auditing,...
MOZ Pro – SEO & Rank Tracking Tools
Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there. When searching for rank tracking tools you are certain to come across a number of "usual suspects", one of which will almost...
Keyword Rank Tracking with Spyfu
Rank Tracking with Spyfu Spyfu is a very comprehensive set of SEO and PPC tools that many digital marketers find invaluable in their day-to-day work. Spyfu certainly isn't primarily a keyword rank tracking tool but the functionality is there and it's as good as most...
Raven Tools SEO – Versatile Digital Marketing Resources
Raven SEO Tools - Versatile Digital Marketing Resources This is not the first time I've reviewed Raven Tools. Last time I did so it was during a prolonged trial that I was carrying out of several services which were competing for budgets of the serious SEO operator....
Semrush Review – SEO Supertool
It is no secret that, for SEMrush competitor analysis and rank tracking have always been popular. Other uses include keyword research, backlink management, site auditing, social media management and PPC optimisation. I originally became a paid user of SEMrush because...
Rank Tracking & Keyword Research with Keyword Spy – Our Keyword Spy Review
This is one of two Keyword Spy Review pieces that I have written. Keyword Spy was one of the first rank tracking and keyword research tools that I used. I love the interface and the clarity with which it presents the information. So why two reviews? Well, Keyword Spy...
