MARKETING AUTOMATION & FUNNELS
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A sales funnel builder is becoming an essential tool or service for many businesses. Why? Because a good online presence will generate interest, awareness and enquiries for your business and if you are not geared up to respond to those online enquiries 24/7 then you will lose market share.
By using a good sales funnel builder to automate your email marketing and other inbound marketing activities you can greatly increase your conversion rates and profitability.
There are now more email marketing and sales funnel builder packages on the market than ever before, and more are being launched all the time. Some “old hands” like Infusionsoft, Marketo and Hubspot offer lots of facilities but they come at a price – usually a monthly subscription – whereas new platforms like Active Campaign will let the smaller business onboard at a lower entry point.
Another reason why businesses need a sales funnel builder is that many of them have built up a list of contacts, whether they be customers or just prospects at this point, but do not have the time to manually follow up and nurture all of those contacts – sales funnel automation can take away the strain of doing that, while you sleep in many caes.
Here’s our list of sales funnel builder platforms and marketing automation services.
Geru – Marketing & Funnel Simulation Platform
Introducing Geru - Take the Guesswork Out Of Your Funnels Funnily enough, I chanced upon Geru as a result of a funnel they had running with a Facebook Ad at the top of that funnel. A very special "lifetime" offer was available so I responded and purchased the deal -...
Adduco Facebook Ad Management & Marketing Insights
What is Adduco and what does it do?Upon first exposure to Adduco you might be forgiven for having a slightly bewildered look on your face. The thought that will be turning around in your mind will be along the lines of "what is Adduco and what on earth...
Kissmetrics – Website Performance Analytics
Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is Kissmetrics all about? Well, there are...
ConvertKit – Email Marketing For Bloggers
ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has "The power of Infusionsoft, but easier to use than...
Kahuna Marketing Automation Platform
Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook retargeting, and text messaging. A look at their...
Autopilot – Marketing Automation & Funnels
Autopilot is an Australian company offering a comprehensive marketing automation tools platform at an affordable price. Autopilot's very attractive and easy-to-use visual customer journey (funnel) builder Competition is hotting up in the marketing automation space...
Sendlane – Email Marketing & Marketing Automation
Sendlane is an email marketing and marketing automation platform offering a great set of digital marketing tools at a very affordable price. I came across Sendlane because, due to the nature of my work, I am on the mailing list of a great many marketers and others in...
SharpSpring – Marketing Automation Platform
Sharpspring is a Marketing Automation Platform which claims to be "a fraction of the cost of competing solutions" but with an entry level price of $400 for just 1500 contacts, I for one am going to take a bit of persuading. It isn't all about money though, and I have...
Act-On – Marketing Automation, Email & SEO Tools
Act-On is an Oregon-based provider of a nice looking suite of Digital Marketing Automation tools. Act-On has placed itself firmly in the Digital Marketing automation space. Marketing Funnels and sophisticated automated email campaigns are becoming the life blood of...
Drip – Email Marketing by LeadPages
Bringing marketing automation to the masses - that's one of the stated aims of Drip and with their impeccable pedigree as an off-shoot of LeadPages, I believe they are equipped to make that happen. If email marketing is part of your digital marketing strategy then...
Instabuilder 2.0 – Sales Funnel Builder & Marketing Automation
Instabuilder 2.0 is a Marketing Funnel Builder WordPress Plugin that provides sales funnel builder, landing page builder and marketing automation resources to your WordPress site. Its other big selling point is that, unlike many other marketing funnel builder...
Marketing Automation – The List
Ontraport – Marketing Automation Platform
ONTRAPORT is an all-in-one marketing automation system that helps you to keep everything together, each element of your campaigns seamlessly integrated and working as one. Harmony at last. Trying to manage a number of different SEO, Analytics and Marketing Automation...
EMMA – Sophisticated Email Marketing Tool
Emma is a USA based email marketing platform with some nice, up-to-date features that give email marketing an air of sophistication without making the process too complex. If you were thinking of launching a new Saas, (software as a service), package today you might...
Pardot – Marketing Automation By Salesforce
Pardot is a marketing automation platform from Salesforce that works in conjunction with their market-leading Salesforce CRM. I've been reviewing quite a few marketing automation platforms recently and, as a Salesforce user for several years, (although not at...
FunnelMaker – Marketing Automation & CRM
FunnelMaker is a name that, you might be forgiven for thinking, describes a platform that offers a complete marketing funnel automation system. It does not. FunnelMaker is a very good, very comprehensive, CRM with limited email marketing capability but it is not a...
ClickFunnels – All-In-One Sales Funnel Builder
ClickFunnels is a relative newcomer to the marketing automation and funnel-building space but they have certainly made a name for themselves in that short space of time. If you think that your Digital Marketing Strategy should include one or more sales or marketing...
ActiveCampaign – Email Marketing & Automation
As the demand for sales and marketing funnels and automation grows, there are more and more solutions like ActiveCampaign appearing on the market. Some of those solutions are affordable only by the largest of organisations whereas others are realistically-priced...
OptimizePress – For Landing Pages That Convert
OptimizePress is well-known to Digital Marketer's the world over - there's a good reason for that! I first began to appreciate the power of landing pages whilst working with Google AdWords. Their Quality Score metric affects the outcome of many ppc campaigns by taking...
LeadPages – Landing Pages that Really Convert
LeadPages is one of the best-known landing page resources on the market today. LeadPages Where To Find It http://link.leadpages.net Product Type Keyword Research & Competitor Analysis Paid/Free Paid, Various Options Free Trial Available No Price From...
Mail Chimp – Email Marketing Made Easy
There are many email systems on the market but none so well known perhaps as MailChimp. It's a nice catchy name and a nice catchy product which is, without doubt, the market leader at its price point. The price can, in fact, be zero if your contact list is less than...
IFTTT – If This Then That
IFTTT is a clever tool that lets you automate lots of Digital Marketing and other tasks and processes. IFTTT has been around for a while now, I remember being introduced to it when I was looking for a tool to help me with social media marketing and, in particular,...
