XOVI – SEO Tools For The Discerning Marketer
XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I’ve yet seen that does not have a lairy price tag attached.
XOVI provide very good software at a very fair price and that’s why they are scheduled for a full review in the Digital Marketing Directory as soon as we can get it done. Their whole approach is one that says to me that they really are tuned in to what the small business, and even small marketing agencies, need.
XOVI focuses, although not exclusively, on helping local businesses who are competing online with other local businesses where the competition for business can be very aggressive.
The above screenshot shows you just how comprehensive the XOVI SEO and Social Media Monitoring suite of tools is. There’s nothing of any great importance that is not included. It is particularly good to find a good Social Media Analytics module, a backlink analyser – complete with a Google Disavow tool – and a report writer, so often missing in these all-in-one platforms.
My honeymoon period with XOVI is still going on and I’m sure that there will be issues further down the line – I’ve already found one thing that irritates me, if I click on the help button it provides help all right – in German – not much use to most of us outside of Germany.
Notwithstanding that, I really do urge you to give XOVI a try, they have a great blog and the resources provided for free, including an “expert panel” who provide wisdom around a host of relevant subjects, is top notch.
There’s a completely free 14 day trial – no credit card required – and I think that should seal it for most people seeking a good quality all-in-one marketing analysis and reporting platform together with an SEO toolkit that includes all of the tools you are likely to need day-to-day.
If you do decide to subscribe after the trial it doesn’t hurt too much, entry level plans for XOVI start at €99/month – less if you pay quarterly or annually.
Where To Find It
SEO Tools & Reporting
Paid, Various Options
Free Trial Available
Yes – 14 days