The Knowledge Base is our central resource where you can find everything you need to plan and execute every aspect of your digital marketing strategy.

There are lots of free “How To” guides, training videos, slideshows, infographics and much more to help you to plan your digital marketing strategy.

The “Workshops & Webinars” section contains links to our sister sites; “Digital Marketing Pitstop” – where you can benefit from  a range of practical workshops aimed at mastering a particular topic, e.g. “Email marketing” and “Lets Get Visible” – where you will find our program of Webinars, Online Workshops and “Online Visibility Clinics.”

How to Use Bing Ads for Your Marketing Small Business

Bing is often ignored by small businesses in favour of Google and their AdWords service when planning their digital marketing strategy. However, Ads on Bing still reach millions of people and, when those people click to visit your website, the cost of that click will usually be much cheaper than the equivalent click on Google AdWords. All we are saying – is give Bing a chance, you may be pleasantly surprised.

Our free guide will show you how to get started with Bing Ads.

Marketing With LinkedIn Ads – How to Laser-Target Professionals

LinkedIn is an exciting prospect for businesses who wish to target a particular audience which can be identified by such criteria as Age, Profession, Education and so on. Unlike Google AdWords, which relies on keywords, LinkedIn audiences can be put together using the very extensive range of demographic and other data that LinkedIn holds about its members.

For many businesses, LinkedIn is a vital part of their digital marketing strategy. It’s powerful but it can be complex and if you get it wrong, it can be expensive. LinkedIn’s click prices can be much higher than the same click on Google so traffic from the “wrong” people can end up costing you a lot.

Don’t run that risk – download our free guide to using LinkedIn’s ads – adapted for use in UK businesses by our own editorial team.

Lead Generation with Digital Marketing – A Guide For Small & Local Businesses

Many businesses trade only with a small, clearly defined area. If you are a florist in a particular town, and only serve that town and its immediate area, then you do not want to market to people in other areas – or do you?

Only you know the answer to that but our guide to Lead Generation could easily apply to businesses who want to spread their wings and generate business locally and from further afield, if they wish. The process is different in some ways because Google and other search engines handle “local” searches differently to how they handle national and international ones. The key to success is to have a clear idea of what and where your market is and then to market in the most approrpiate  way(s) to that market

All businesses need a constant and steady flow of new business enquiries, or leads, and our guide shows you how to get them. Available for a limited time as a free download so don’t delay.

Advertising On Facebook – Getting Started – Free Video

Watch our free video introduction to using Facebook advertising to promote your business. If you like what you see there’s a full series of follow-on videos for you to watch, completely free of charge, as part of our Facebook Advertising Workshop – you can find that at our sister website, The Digital Marketing Pitstop which is packed full of training and how-to-guides. Membership is free and you can sign up here.