Sendlane is an email marketing and marketing automation platform offering a great set of digital marketing tools at a very affordable price.

I came across Sendlane because, due to the nature of my work, I am on the mailing list of a great many marketers and others in the digital marketing business. When you receive a marketing message it is often possible to tell which email autoresponder was used to deliver it to you and Sendlane was one which kept cropping up more and more often so I thought I’d take a closer look.

Upon closer inspection, however, it became clear that Sendlane is much more than just an email autoresponder. As well as simply providing a mechanism for sending out emails in volume, the platform also includes other marketing automation features such as:

Marketing automation – based on contact behaviour, e.g. if a contact does not open a particular email then, after a suitable waiting period, another can be sent automatically.

Landing page design – Sendlane is supplied with a powerful and flexible drag and drop landing page builder and a nice selection of templates to get you off to a flying start with your landing page design. Most marketers agree that the landing page is a vitally important part of any sales funnel so this tool is a very welcome addition to the options provided by Sendlane.

Data Capture Forms Designer – a very important part of the process is capturing the email and maybe other contact details of those who respond to your various digital marketing efforts. Sendlane comes complete with an excellent opt-in form creator which can be used to add names to that all important list. You can also create attractive “Thank You” pages.

Whether you need to just send out a regular email newsletter or build a complex marketing funnel Sendlane has the tools you need. It doesn’t just leave you to it though – there’s a very well thought out library of tuition videos and other help to make sure that you get the best value from your Sendlane subscription.

Talking of subscriptions, that’s the best bit which I deliberately saved until last. Sendlane is a paid service but it charges a very sensible rate for the large amount of functionality that it gives you. It is refreshing to see a major softare producer taking such a reasonable approach to priceing their product.

You can open an account and take a free 14 day trial to familiarise yourself with what’s on offer. Then, the entry level plan is priced at just $9.50 which gives you up to 500 contacts and access to all of the features – so often not the case with entry level plans.

A subscription to Sendlane will make a fine starting point for most small businesses. True, you may need to upgrade to something more sophisticated if your marketing funnel grows and gets more complex but Sendlane will make a great starting point for many. If email marketing and marketing automation form part of your digital marketing strategy then you should take the free trial and see for yourself the great value it delivers.