Pitchbox – Influencer Outreach & Content Marketing Platform

Pitchbox – Influencer Outreach & Content Marketing Platform

Pitchbox is a powerful tool that enables you to find bloggers, publishers, and influencers.


With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, Ahrefs, and LRT ensure that you only pull back the most authoritative publishers.

Link Building with Pitchbox

Pitchbox helps you to Identify strong link building opportunities and to build links with minimum effort in order to improve rankings. When you consider the alternatives, most of which are very time-consuming and labour intensive, this becomes a very attractive proposition for webmasters and marketing agencies.

Influencer Outreach

You will be able to use Pitchbox’s powerful prospecting tools in order to find bloggers, influencers, and publishers in double quick time and outreach to them straightaway.


Once suitable prospects have been found you can use SmartTemplates to send personalised emails and automated follow-ups which is proven to produce higher than normal response rates. You will save hundreds of hours every month whilst still being in control of your outreach messaging. You can customise each outreach email to suit your target opportunities, without the need for manual input, and automatically follow up with prospects who haven’t responded, thereby boosting response rates by approx 62% on average.

Neil Patel commented, “When it comes to link prospecting and outreach, there aren’t many tools with as much power and as many features as Pitchbox.” He’s right of course, this is a powerful box of tricks for anyone wishing to make new contacts in destinations where there is scope for collaberation and mutual benefit.





“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.”

– Brian Dean, @Backlinko

Similar Content – Content Marketing for Better SEO

Similar Content – Content Marketing for Better SEO

If you think that SEO is complicated and involves acquiring multiple backlinks to your, site it may be time to reconsider – with Similar Content you may be able to rank highly with content instead of backlinks.

This SEO platform focuses on the ability to achieve strong ranking and high visibility in SERPs by optimisng text and comparing your performance against that of others who already rank for the same target keywords. It uses a “relevancy score” metric to achieve this. Check your content’s Relevancy Score and compare it to other copy that is similar to your own and which is already prominent on the web.
Use these analysis tools to find the exact LSI (Latent Semantic Index) copy that your own page copy is missing in order to Rank Higher on search engines using advanced AI based indexing.
Bring your content marketing strategy right up to date and start ranking for Semantic Keywords that your customers are searching for, especially when they are not familiar with your topic.

This content focused approach will, in many cases, enable site owners to rank higher in search results without having as many backlinks although these are still important to an effective overall reanking and visibility strategy.

Improve Your Content Score with Similar Content

You can easily optimise you content with Similar Content’s built-in text editor which will show you how in-depth your topic is covered and identify what needs improvement in the article or other content in order to assist in it’s ranking.

Similar Content for Real-time Analysis of your own copy

The platform uses a relevancy scoring system for content to measure it against against your competitors that are currently ranking on the first page of Google for a particular search query. This enables you to identify what needs to be done to your copy in order to math or exceed your competitor’s performance.

Home SimilarContent

Pricing Plans

There is an entry-level Standard plan which would be sufficient for most bloggers and freelance writers, costing $19/month. I suggest you give it a go first using the 7 day trial option which can be found here: https://similarcontent.com/pricing/ Buyer beware however, this works out at $1 per day whereas the cost for 30 days is only $19. There is also currently a lifetime plan on Appsumo priced at $79 with respectable limits that will suit all but the most prolific writers.

See more tools like this here: http://thedigitalmarketingdirectory.com/category/content-marketing/ 

Summary – to buy or not to buy?

I write a lot of articles and reviews and I appreciate anything that might help me to improve both my throughput and the ranking ability of that content. This package seems to do both and I have earmarked it for a full Similar Content review later in the month. Watch this space.



5 Ways to Drive More Customers to Your Website with Content Marketing Campaigns

5 Ways to Drive More Customers to Your Website with Content Marketing Campaigns

How to Get More Customers with Well Built Content Marketing Campaigns

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? In the online world, traffic is income, or at least it is if you do your job properly. It is a fact that, for most businesses, if you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. Well thought-out content marketing campaigns can provide a reliable stream of people coming to your site – find out how.

The trick, of course, is getting visitors onto your website in the first place – and, once they are there, keeping them there, at least long enough to capture their attention. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos. Fortunately, the secret to doing that is a surprisingly simple one:

Create better content than they do.

It’s been a long time since Bill Gates famously declared, “Content is king.” That doesn’t mean that it’s not true. In fact, content is still happily sitting on that throne – and it determines how highly your site is ranked by Google and other search engines, whether people will visit it, subscribe to your list, and eventually “convert” or turn into paying customers.

Easier said than done? Maybe, but here are 5 methods you can try to drive more customers with content marketing.

1: Build Social Media Profiles & Engage Your Audience Consistently

There’s no denying that social media marketing is essential for local businesses. In fact, social content accounts for a whopping 93% of all B2B content and it’s responsible for a significant amount of B2C content, as well.

The first step is building your profiles. That means creating a consistent brand image by using your logo and a dedicated brand voice so that someone who finds you on Facebook won’t have any problem recognizing you from your website or other social accounts.

The second step is engaging your audience. You should plan on creating some content that’s unique to social media. You can also share your blog posts, YouTube videos, and other content from your website.

However, you should also be curating content from other sources as long as it fits in with your brand’s message. For example, we found a craft store in Seattle that shares:

  • DIY videos for craft projects from various YouTubers
  • Photographs and videos from artists
  • Information about local events of interest to crafters

The key is to make sure that the content you share is relevant to your followers.

2: Contact Local Content Creators/Influencers

The next thing you can do is to pair up with local content creators and influencers both for content creation and for amplifying your brand’s reach.

Imagine that you owned a restaurant and you noticed that one of your food suppliers had a large following. You might approach them about creating content together or sharing one another’s content to help both of you. People who eat at your restaurant might like to know more about the person producing your ingredients and likewise, the people who follow your supplier might like to know where they can sample their products locally.

Of course, influencers don’t need to be directly connected to your business. Instead, they might simply have a lot of audience overlap to make cultivating a relationship with them worth your while. Use your imagination and keep an open mind for the best results.

You can find local influencers using websites like .peoplemap.co and tribegroup.co

3: Partner with Local Businesses to Enhance Your Content Marketing Campaigns

You might also consider partnering with local businesses to build your brand and attract new customers. Sometimes, a partnership is the ideal way to lift both partners while at the same time providing relevant content to your followers.

For example, a local office supply store might pair up with a CPA to create content about how to organize your receipts and other information necessary for filing your taxes. Or a hair salon could pair up with a local charity that makes wigs for chemotherapy patients showing the process of how donated hair becomes a wig.

Here again the key is relevance. Any joint content you create should be relevant to your followers and give them the opportunity to learn something new – or try something new.

4: Confirm Your Business on Mapping Platforms

Helping people find you online and in person is a key aspect of content marketing – and one you may be neglecting. Here are some examples of what you can do to make your business more visible:

  1. Claim your listings on Yelp and other review sites and update all relevant information
  2. Likewise, claim your listings on Google Maps and Apple Maps
  3. Check your social media accounts to make sure your information is accurate and uniform
  4. Enable check-ins and badges on Facebook and FourSquare
  5. Respond to customer reviews on Yelp, Facebook, and Google

Doing these things will ensure that your business listings are accurate, and that people know you are a responsive and dedicated business owner – and trust us, that matters!

5: Event Marketing (Hosting Events and Experiences)

Finally, check out local events that you might be able to attend or sponsor. While our focus is on digital marketing, sometimes there’s no substitute for the personal touch.

If your marketing is primarily B2B, you might look for:

  • Chamber of Commerce meetings and events
  • Service organization meetings and events (think the Elks or the Lions)
  • Trade shows in your industry or related industries
  • Charitable events with corporate sponsors

B2C marketing requires a slightly different approach, but here are some suggestions:

  • Local charity events
  • Local festivals and holiday events, including street fairs and community celebrations
  • Gift fairs
  • Little league games (you could even sponsor a team)

If you don’t see any suitable events in your area, then you can always create one, either alone or by pairing up with other local business owners. The key is to increase your visibility by getting out into the community.

Remember, great content and content marketing campaigns will always win out…

It may feel a bit daunting to have to constantly come up with fresh content, but the strategies outlined above can help to demystify the process and ensure that your content marketing strategies always help you to stand out and get noticed.

Find out more about content marketing campaigns in our “Knowledge Base”


Scoop.it Lets You Curate Content With Ease

Scoop.it Lets You Curate Content With Ease

Scoop.it Lets You Curate Content With Ease

Content Marketing & Content Curation With Scoop.it

Scoop.it is a clever and very effective content marketing and content curation platform that enables you to build your website’s visibility, Trust Flow and Domain Authority by curating content from all over the web that is relevant to your own site’s content.

Scoop.it Logo

Content marketing is a complex subject with many different meanings and interpretations. If you have the capacity to be able to produce lots of good quality content for your website from your own resources then you may not need a platform like Scoop.it – or will you?

The fact is, you will probably never have enough home-grown website content to keep you at the top of the pile alongside your competitors. It’s a constantly changing battlefield with your own efforts – which might be perfectly good, being eclipsed by those with greater resources and content marketing budgets. In cases like this one solution may be to make use of relevant content produced by others and this is a package that makes that possible.

That’s why, in my opinion, Scoop.it has a place in the content marketing lives of many website owners and marketers. Put simply, it enables you to curate – such a widely used term these days but this is what it actually means – relevant content from other sites, fully acknowleged and credited of course, and place links to it from your own.

There is a superb chrome browser extension, free of charge, to help you to do this effortlessly. It works really well, I use it all the time.

Scoop.it comes with a free version that, although limited, is perfectly usable and certainly enough to give you a feel as to how Scoop.it might be of help with your content marketing efforts. Paid versions open up more features at a surprisingly reasonable cost – this is certainly a recommended tool for content marketers and one that you should check out, for free, as soon as you can.

Here is the link to the website and that free trial: https://www.scoop.it/ 


Where To Find It

Product Type
Content curation
Free (limited) & Paid Options
Free Trial Available
From $14.99/month

Social Media Influencer Marketing & Analytics With Klear

Klear is a Social Media Marketing & Influencer Location platform that combines comprehensive social media page analytics with an influencer identification service that enables you to search for social media influencers by skills or location, or both.

When you carry out an influencer search, Klear will identify 10 influencers in a number of different categories, e.g. power users, celebrities, casual, and so on). You can use the Klear platform, in a limited way, for free, which is just as well because the entry level for paid subscriptions is $249/month which puts it into the realm of being for professional users only, $249/month being out of the reach of most small businesses for a platform which, in and of itself, will probably not be sufficient to carry out the full Social Marketing function.

Anyone who carries out Content Marketing on Social Media, (or anywhere else for that matter), will know how important it is to identify influencers, people who write about a particular topic and who are looked upon as authorities in that topic. There are tools around that can help with this, possibly the best known being BuzzSumo, but Klear have focused on it and have made a really good job of it too.

The Klear “Influencer Search Engine” boasts over 500 Million user profiles in over 60,000 categories along with 5 years worth of historical data. This is surely enough to meet the needs of even the most sophisticated content marketer. Klear is almost certainly the number one influencer search engine out there.

Klear Influencer Search Engine

Klear finds influencers in almost any subject – like this example for Yoga in USA.

As if Influencer searches were no enough, Klear includes a very detailed and in-depth Anlytics function for analysing your own social media pages as well as those of your competitors or anyone else you may be interested in.

Klear Social Media Analytics

Social Media Analytics Klear style

With this tool you can compare your own page’s performance with that of your competitors, and others, and see metrics such as Engagement, Influence and Reach all calculated for you to use when crafting your next content campaign. As of yet there isn’t a tool to compare several pages on screen, e.g. you vs. your main competitors, but the dat ais all there – you just need to shape it to meet your needs.

Add this to the extensive audience demographic data on offer from across Twitter, Instagram and Facebook which can help you to understand whether yours, or another’s audience fits your target audience requirements and you have a winning combination on your hands. This includes Gender, Influence, Location, Interests Spaces, Domains they share, Hashtags they mention and more.

I believe Klear is well worth you investigating if content Marketing and Social Media Marketing play a part in your overall digital marketing strategy and it is difficult to imagine a business where those elements will not be a part of the strategy, at least to some extent.

The free version of Klear will suffice for many whereas others will need to consider a paid plan. You can set up a trial for free so there’s no excuse not to.

TextExpander – Content Creation Tool

TextExpander – Content Creation Tool

TextExpander is a very useful tool for content marketers and others who need to produce quantities of text-based content which comprises, to some extent, of standard text material.

It enables you to gather snippets of information as you come across them, or write them, and put them all into one place so you don’t have to type them over and over. Anything you need to write with accuracy and frequency is there in TextExpander.

TextExpander also enables you to easiliy implement a consistent look and feel to your content across your whole team. If you always describe, for example, your position on refunds using the same words so as to avoid misunderstandings, then TextExpander will enable you to have a standard paragrpaph(s) on the subject that everyone uses.

The same approach can also be used to share messaging, signatures, and product descriptions across your whole organisation.

TextExpander lets you Communicate Smarter
As you build up a library of text snippets, TextExpander become your productivity multiplier with a knowledge base from which you can communicate easily and effectively across all of your devices.

TextExpander “Expands” What You Type
As you work on a piece of context you can quickly insert “snippets” which could be email addresses, signatures, development code, standard letters, images and so on, as you are typing. This could be by using a simple keyboard shortcut, or by adopting customised abbreviations. This not only saves time and effort but cuts out typos and the need to copy/paste.

Your “Second Brain” Kicks Youp Productivity up a Notch
Now you can start to think beyond just simple text blocks.  You can personalise messages that you send frequently with custom fields and automation to make the perfect message every single time.

TextExpander is Consistent, Accurate & Current – Anytime, Any Place
Now you can have all of your snippets readily available on all of your devices which will keep you productive at work, at home, and whilst travelling.

It works with……..

I’ve personally used it with MS Word, Gmail and Google Docs and it works great. If you do any amount of writing with these applications then this could save you hours of work.

There’s a free trial for 30 days and then monthly plans start at $3.33 if you pay annually or $4.16 if you pay monthly.

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Where To Find It
Product Type
Content Marketing Text Editing Tool
Paid, Various Options
Free Trial Available
Yes- 30 days
From $3.33/month