Is a Nofollow Link of any SEO Value? Here are a Few Facts

Is a Nofollow Link of any SEO Value? Here are a Few Facts

In this post Brian Dean, founder of Backlinko, breaks down EVERYTHING you need to know about NoFollow links.

Dofollow links help your search engine rankings. Nofollow links don’t.This is a bit of a sweeping statement but many people believe it to be, broadly, true.What Is a Nofollow Link? Here’s A Simple Plain English AnswerWhat Is a Nofollow Link? Here’s A Simple Plain English Answer

Here you will find everything you need to know about nofollow links vs DoFollow links. What they are. Why they’re important and whether or not they help with SEO.

Website Backlinks – Links That Rank – Should You Pay For a Page 1 Position?

Website Backlinks – Links That Rank – Should You Pay For a Page 1 Position?

Links That Rank is a paid-for link building service.

links that rank

After many years of optimising web sites I would instinctively say that backlinks should not be paid for – but in the case of Links That Rank, I am willing to make an exception.

Why? – because search engines like Google don’t like paid links, in fact, in some cases they will penalise you for it so it is best to avoid them whenever you can. This applies even if no actual money has changed hands, for example, if the link was given in exchange for a favour although as long as the link comes from a site that is relevant; one of your suppliers perhaps, then it should be OK.

I’ve looked after hundreds, if not thousands, of websites and I reglularly check the Google Search consoles of my clients. There is a section in there called “manual actions” which is where Google would list any such penalties as a response for unnatural backlinks, i.e. links that have been purchased. Only rarely have I seen such penalties and that was in cases where there had been blatant and large scale link purchasing. I’m not saying you shouldn’t worry about it but, if done sensibly and carefully, purchasing links can work – just don’t overdo it.

The world wide web is built on the premise that web pages link to other web pages which are relevant to them. These links will occur, for the main part, naturally and will normally enhance the ranking of the recipient site(s) in search engine listings.

But what happens when they don’t?

What is the problem when a perfectly good website sinply cannot get a prominent position in the SERPs (Search Engine Results Pages) – even if it has some links pointing to it? In many cases this is simply because, although your website might be great and have some good links, your competitors are just that little bit better so they still out perform you.

Backlinks to a website are a bit like social media “likes” – they are nice to have but they do not necessarily offer any real advantage in terms of overall website visibility unless they are accompanied by other favourable actions such as an engagement with your content, (clicking on a link, liking, etc). However, good quality links from relevant websites with a higher level of authority than your own will almost always improve your own site’s Authority and help you to move upwards in the page rankings. for that reason, link building is a worthwhile, albeit quite time consuming, activity.

What you need are good quality backlinks from high authority donor sites and they are notoriuosly hard to come by. Until, that is, “Links That Rank” come into the picture.

Here is a source of good quality links that are specially selected for your site. All necessary precautions have been taken to ensure that the links are ompatible with your site’s content and that penalties will not be incurred. Links That Rank is a very high quality service that I strongly recomment you have a look at.

Links That Rank Pricing

There is a useful estimation tool and other information about Links That Rank on this link:

Check out our categories here:

Links That Rank, Summary

This is a professional service that builds high quality links that will enhance your website’s visibility considerably. If all you want is lots of poor quality links then this is not the service for you. Regard this as an investment in your business, i.e. one that you have to pay for, and the chances are that you will not be disappointed but give it time, this should be regarded as a long-term project and not a quick fix strategy for poor quality website performance.

A good backlink profile will not guaratee you a prominent position in search engine results unless it is combined with good, up-to-date content, properly constructed and optimised pages and a good look and feel to the site.

By using a service like this alongside an effective SEO strategy you should be able to keep yourself on page one of search engine’s results for most, if not all, of the search phrases that you want to target.

Google’s Penguin Gets Real – Realtime That Is

Google have announced that their Penguin algorithm, which penalises websites that make use of low-quality, “spammy” links has now been incorporated into their realtime web crawling and ranking algorithm.

This means that offending websites will not be caught periodically but in real time as the site is crawled by Google’s bots in the normal crawl cycle. Previously a site with poor quality spammy or unatural links, including paid-for links, could exist and be ranked quite well because Penguin did not get updated that often. Now all of that has changed and changes to your site, good or bad, will be recognised immediately during the crawl procedure and corrective action implemented soon afterwards.

Hopefully this will mean that if your website is adversely affected by poor quality links and you take steps to rectify the matter the improvement will be recognised straightaway and your ranking adjusted accordingly.

Here’s the link to the actual announcement made by Google on their official blog.


XOVI – SEO Tools For The Discerning Marketer

XOVI – SEO Tools For The Discerning Marketer

XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I’ve yet seen that does not have a lairy price tag attached.

XOVI provide very good software at a very fair price and that’s why they are scheduled for a full review in the Digital Marketing Directory as soon as we can get it done. Their whole approach is one that says to me that they really are tuned in to what the small business, and even small marketing agencies, need.

XOVI focuses, although not exclusively, on helping local businesses who are competing online with other local businesses where the competition for business can be very aggressive.


The above screenshot shows you just how comprehensive the XOVI SEO and Social Media Monitoring suite of tools is. There’s nothing of any great importance that is not included. It is particularly good to find a good Social Media Analytics module, a backlink analyser – complete with a Google Disavow tool – and a report writer, so often missing in these all-in-one platforms.

My honeymoon period with XOVI is still going on and I’m sure that there will be issues further down the line – I’ve already found one thing that irritates me, if I click on the help button it provides help all right – in German – not much use to most of us outside of Germany.

Notwithstanding that, I really do urge you to give XOVI a try, they have a great blog and the resources provided for free, including an “expert panel” who provide wisdom around a host of relevant subjects, is top notch.

There’s a completely free 14 day trial – no credit card required – and I think that should seal it for most people seeking a good quality all-in-one marketing analysis and reporting platform together with an SEO toolkit that includes all of the tools you are likely to need day-to-day.

If you do decide to subscribe after the trial it doesn’t hurt too much, entry level plans for XOVI start at €99/month – less if you pay quarterly or annually.



Where To Find It
Product Type
SEO Tools & Reporting
Paid, Various Options
Free Trial Available
Yes – 14 days
From $99/month.

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Inspyder – SEO Tools

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment – no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and avoid paying for software that will never be used.

That’s a refreshing and different approach and that is also true of the actual modules that are on offer. Yes, of course there is Rank Tracking, Backlink Management and a Site Audit Tool but the Inspyder lineup also includes some less frequently found options including a SiteMap Creator Tool and a neat tool called Orfind which finds web pages on your site which are no longer linked to, in other words “orphaned”.


The Useful Selection Of Tools Available From InSpyder

Another useful sounding tool is Power Search, which enables you to search a website for content that does not normally get indexed by search engines. Power Search searches a website’s HTML code and provides powerful query and scraping tools to locate and scrape the data you are looking for.

We haven’t completed our full Inspyder review yet but check in regularly if you would like to see that – or register here and we’ll let you know when it’s published.

As to cost, well there are a few options. Firstly, you can pick any two tools for $79.92 – remember this is a one-off payment, not a monthly subscription. The Full InSpyder bundle with everything comes in at $194.83. There’s also a custom bundle option – just tell them what you want and they’ll work out a price.

If you have a digital marketing strategy to put into action but don’t want to get tied into lots of monthly subscriptions then this could well be the solution for you.

I must say I do like it when software vendors deal this way. You pay for the product and you’re done. No monthly fees. You can try it for free so get on over to and see what you think.


Where To Find It
Product Type
SEO Toolkit
Free Trial Available
From $79.92 one-off payment, no monthly fees

Unbounce Free 11 part Landing Page Conversion Course

The Smart Marketer’s Landing Page Conversion Course
Unbounce offers this free 11-part course with expert marketing advice from 10 world-renowned conversion experts. Well worth a look, just follow the link.


SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point.

All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website Optimisation, Competitive Analysis etc and, based on my so-far limited experience of using them, they seem to do a perfectly good job for the money.

The SEOprofiler interface is nicely laid out and easy to read. There is a good reporting facility which includes a white label option for customising reports to send to clients but only on the higher level plans, the entry level plan does not have this option.

It was good to see that SEOprofiler have included a basic Social Media Management tool with the other tools. Effective management of Social Media is just as important for visibility online as other more traditional activities like Backlink Management and Website Auditing, both of which are also included in SEOprofiler.

As to pricing, SEOprofiler offers a limited function free account but the entry level “Standard” account will cost you $49/month. Currently there is an offer to try the “Smart” account, (normally $99/month) for 30 days at a cost of $1. This will give you access to the white-label and link disinfection functions which a missing from the standard account.

It was good to see that the Social Media module is included in all plans – this option is missing from so many of their competitor’s offerings at this price level. Since Social Media is fast becoming an integral part of most people’s digital marketing strategy this is good news indeed.

All-in-all, SEOprofiler represents good value and is one that you should definitely include on your shortlist – here’s the link in case you want to give it a try.






Where To Find It
Product Type
SEO Management & reporting platform
Paid, Various Options
Free Trial Available
Yes, almost – 30 days for $1
From $49/month.

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