You Just Can’t Beat A Good Book!
The benefit of a book, when you are learning, is that it puts all of the information you need into one place. To my mind, it doesn’t matter whether you read a printed paper version or a Kindle version, just so long as you read it. That having been said, some of the larger books, and those written in a “workbook” style where you are encouraged to make notes, are better consumed from a traditional printed version.
However you choose to read them, these are the books that we have read, used and recommend. Enjoy.
Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
One Of The USA's Marketing Heavyweights Speaks His Mind. I was lucky enough to see, and hear, Gary Vaynerchuk speak at a marketing conference in California earlier this year. I purchased the book from his stand outside the auditorium and, while I was waiting to be...
Ultimate Guide To Google AdWords – Perry Marshall
Hold on, I hear you say, you've already said that Brad Gedde's book is the number 1 read for AdWords - yes it is, in terms of a reference book but Perry Marshall's work is much more than a reference book, it is more of a practical "How to do it" guide to tactics and...
Invisible Selling Machine – Ryan Deiss
Ryan Deiss is one of my favourite "smart marketers" to have emerged from the USA in recent years. His "Digital Marketer" website is a treasure trove of good things for those wishing to put together a winning digital marketing strategy for their business. Ryan is...
Advanced Google AdWords – Bradd Geddes
Easily the most comprehensive and useful book about Google AdWords on the market today. I first read this whilst on holiday in Greece a couple of years ago and came back a wiser man - and I've been using, and teaching, Google AdWords for over 10 years. When you've...
Don’t Miss These!
The New Rules of Marketing & PR – David Meerman Scott
Now in its 5th edition, Meerman Scott's book has been brought right up-to-date and once again makes it the best single marketing reference book I know. It's easy to fall into the trap of thinking that Digital Marketing is a force on its own and need not take into...
500 Social Media Marketing Tips – Andrew McArthy
Another one to keep by your side as you build your Social Media Marketing Strategy. Andrew's great value book has again been updated, (Summer 2016) and remains the best single reference source for Social Media Marketing resources and information as far as I'm...
